What is Demand Based Pricing
How Art Sets Pricing
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Rented's Director of Business Development, Talia Lockard, shares a quick overview of demand-based pricing. Art's billions of data points are looking at future demand for your market and setting prices to maximize the ADR, Occupancy, and to match the demand for your market and data ranges.
Hi everyone. I'm here today to talk about demand-based pricing. So with demand-based pricing, we are showing you what is actually happening in the market.
By looking at Art's tape chart, you can see the current pricing for the comps in your market. And you can also see the comp occupancy, which will allow you to update pricing to be competitive and make adjustments as needed.
When you scroll over time in the tapechart, you can easily see what your comp ADR and occupancy are making it easy for you to make changes on where you would like to stick compared to your competitors.
Why is demand pricing important? The reason it's important is this is what potential guests will see on OTAs!